Taking a non-traditional but effective approach to its advertising and marketing has seen SAfm engaging listeners on major highways and arterial routes in Cape Town, Johannesburg and Durban... Read more
Huletts have launched a SUGAlite low GI reduced kilojoule sweetener, Equisweet, designed for use in baking. And they wanted to target active women under 35 who are health conscious. To this... Read more
As South Africa’s public transport infrastructure grows, more and more companies are jumping on the branded bandwagon, but are they doing it correctly? Jane Rosen finds out more. Transit med... Read more
Brandyourcar.com has created an innovative out of home opportunity for global information and communications technology solutions provider Huawei, to reach its target market during a three m... Read more
Media Moves … TheMediaOnline’s weekly wrap on news about who in the media is moving where, and what companies have won which accounts New MD appointed at Primedia Lifestyle Leading sho... Read more
