RAMS, radio and the repertoire of the rolling maul
Traditionally, the release of new RAMS radio listenership data is greeted by media strategists in Mzansi with all the excitement ...
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Tag: Broadcast Research Council of South Africa
Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...
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New Infinite Dial study slated for August
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on ...
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BRC interim radio dataset: Radio listening in SA is healthy
The Broadcast Research Council of South Africa (BRC) has released an interim radio dataset to the industry. The RAMS has ...
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BRC to release interim radio data end March
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa's radio audience ...
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Collaboration between the PRC and the BRC boost TAMS TV household universe
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s ...
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