Homes have meters tracking viewing on TV sets, PCs and tablets, while software embedded in broadcast video-on-demand services collects data for viewing on tablets, PCs and smartphones. Read more
LATEST NEWS
- Touch, pause, engage: The power of marketing to drive societal change
- It is always strategy before tactics
- Sekunjalo Independent Media’s ombud system fails again
- What is social entertainment and should you (really) care?
- Important things that advertising and marketing professionals need to know about copyright
- Awards Wrap: Effie tickets on sale, New Media wins content and tech excellence in New York, DStv Content Creator Awards looking for Best Reaction Video
- For streamers, binge-watching is out, franchise building is in
- Does your brand have its own distinctive customer experience DNA?
- The Metaverse, a marketing mystery
- Decluttered marketing that delivers data-driven experiences
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.