Local knowledge of the media industry provides the best chance for advertising success. Especially in Cape Town, where by-laws governing out of home advertising can be "overly strict". Read more
Bartho Janse van Rensburg believes those in the out of home media industry must consider their long-term future rather than short-term gains. Out of home (OOH) media owners generally lease s... Read more
Billboards along Johannesburg’s M1 and M2 highways are illegal. Finish and klaar. That’s the opinion of Mayor Parks Tau’s senior legal advisor. Council has undertaken to review all its by-la... Read more
The out of home advertising industry faces many challenges. Complex legislative issues from town to town, city to city; a lack of research to back the sector’s claims of effectiveness; no to... Read more
