Should we not be looking at a body or organisation that can promote consistent number verification and influence metrics not based on reach only? Read more
Martin MacGregor says it is time to strategise around just how shareable our ads can be. In our industry, the overriding obsession is around work. How good is it? How creative is it? Is it w... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.