Let’s be honest, there’s no replacement for creativity in our industry
Technology and automated creativity no doubt will get better and better. However, creativity is still and should always remain an ...
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Tag: campaigns
Awards Wrap: Voices of the Year award winners, MarkLives’ #AdOfTheYear & Nahana on winning Transformation Award
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Carat’s Consumer Connection System is designed to understand people
It is through CCS that we place real people at the centre of our decision making, writes Carat's head of ...
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Unlock the full power of machine learning for your campaigns
Smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram and WhatsApp) has come a long ...
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Unlocking the creative potential of technology to drive brand power
Marketing tech can be incorporated to a campaign in various ways, from minor tech integration to a highly tech-driven campaign.
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Shaping the marketing ecosystem
The report explores how leading CMOs are approaching the challenges of effective ecosystem design.
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