Everyone has a voice now, so anyone can object to a joke. What you often see on Twitter is manufactured outrage … Read more
The AMF Board argues that when a brand buys into a celebrity or influencer brand, they are buying into that brand’s persona/socially constructed reality. Read more
A brand’s reputation can be distorted or ruined faster than the time it took to build it, thanks to the power and influence of social media and digital transformation. Read more
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