Challenging the champions: The value of the media agency
“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...
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Tag: César Vacchiano
The need to know more: AGENCY SCOPE goes into field this week
The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 ...
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What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...
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How South African media agencies stack up against their overseas counterparts
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...
Read moreDetailsExclusive: SCOPEN Ratings reveals South Africa’s top media agencies
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top ...
Read moreDetailsLarge advertisers increase marketing and communication budgets by 78% in last two years
Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).
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