Tag: client agency relationship

AI-driven visual workflows are already reducing post-production time by up to 30% globally. That’s impressive, but it misses the bigger ...

Today’s CMO needs to master the fine art of balancing clicks with enduring brand love. With C-suite executives becoming increasingly ...

In our marketing and communications world there are many who talk up the importance of cultivating long-term relationships. But how ...

Is communication between client, agency and media helping or hurting your business?

Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20).

What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, ...