Are we agile enough?
Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this ...
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Tag: clients
For the love of (radio) drama
Radio dramas aren’t about Instagrammable moments! Radio dramas are about audio imagery, imagination, and engagement.
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Digital: It’s fast, it’s unpredictable and I like it
I never really understood just how liberating the digital world could be for a creative. Scary, too, sometimes heart-stoppingly so, ...
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How to get the most out of your Twitter account
South Africa has about 2.85-million Twitter users – a relatively small but vocal audience that can be harnessed to a ...
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10 top tips for getting the most out of your relationship with your agency
Call it 'chemistry' or 'electricity' or 'trust'. What’s undeniable is that a good relationship between an agency and a client ...
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MOST Awards Webinar | Disconnect and miscommunication between client, agency and media
Is communication between client, agency and media helping or hurting your business?
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