Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
[COMMENT] According to a recent study of most clickable headlines in social media, the phrases above have the highest chance of getting noticed. And if you’re wondering about my bio pic, I t... Read more
We have come up with so many ways to communicate in any way we want, at any stage of the day. What we have forgotten to do is to evolve listening and observing in the same way as we speak. Read more
With futurists predicting more change in the next 20 years than the last 300, innovation has long been heralded as vital for organisational survival. For media companies, it is essential. Read more
“Journalists are going to end up killing ANC leaders”. These were the words spoken by ANC spokesperson Pule Mabe. Read more
Communications Minister Nomvula Mokonyane says it is the responsibility of government and the media fraternity to contribute to the development of the country in achieving social cohesion an... Read more