Don't look now but there's a new sickness on the horizon that is going to be even more devastating than Covid-19, looting and state capture. Read more
As the highest ranking official within a company, the CEO has many roles they need to fill. In addition, as they navigate this hyper-connected, unforgiving social media era, the best brand l... Read more
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you got from your media efforts. Read more
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new they have developed. Read more
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this category, what is preventing them from reaching for mushro... Read more
