You can call it stealth, undercover or guerrilla marketing if you wish. Whatever its name, this is 21st-century cigarette advertising that reaches millions of young people around the world. Read more
One of the easiest ways to solve the majority of brand attacks is to respond quickly. A brand that shows it is listening and does indeed care will go far when it comes to ensuring a solid on... Read more
Having recently embarked on a brand re-positioning journey, Nedbank has revealed its new agency partners that will handle the bank's various accounts. Read more
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods. Read more
[COMMENT] According to a recent study of most clickable headlines in social media, the phrases above have the highest chance of getting noticed. And if you’re wondering about my bio pic, I t... Read more
We have come up with so many ways to communicate in any way we want, at any stage of the day. What we have forgotten to do is to evolve listening and observing in the same way as we speak. Read more
