communications | The Media Online

Hurtling headfirst into planning for 2021…yes, really

Posted By: Margie Knapon: July 14, 2020In: Media agency

Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more

Cultural factors are behind disinformation pandemic: why this matters

Posted By: Herman Wassermanon: July 06, 2020In: Press

To fight the coronavirus infodemic, we need to understand how misinformation spreads in particular host environments. This requires a study of culture, context and lived experience of media... Read more

Crisis communications redefined: Pandemic shows why planning is key

Posted By: Dan Moyaneon: June 24, 2020In: Communications

Covid-19 is a global health crisis that has highlighted the need for clear and regular communication by all types of organisations, including business. The pandemic has highlighted the param... Read more

Brands, know this: What’s needed now is authenticity

Posted By: Johnny Johnsonon: June 19, 2020In: Communications

Like much else, including the intelligent management of brand equity during the pandemic, it comes down to good leadership that is translated into good brand communications that translate au... Read more

African brands need to drive a purpose-led response to COVID-19

Posted By: Andisa Ntsubaneon: June 10, 2020In: Media business

Given the sheer scale of the COVID-19 pandemic and the potential devastating impact of human life and economies on the African continent, it is time for brands to step up and practice what t... Read more

Jack of all trades, master of none: is your communication expert a good fit?

Posted By: Regine Le Rouxon: June 01, 2020In: Communications

Communication, if not managed professionally, will negatively impact your business and you could run the risk of ruining your reputation. Read more