Beyond the pitch
Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR professionals must adapt to ...
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Tag: communications
African PR bodies unite behind continent-wide professional standards
Africa's leading public relations and communication bodies have unveiled a landmark initiative aimed at raising professional standards and strengthening ethical ...
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Media moves: PRISA appoints Dr Caroline Azionya as President, East Coast Radio House + Garden Show attracts 66 300 visitors, Forge launches free AI playbook
The Media Online's weekly round-up of media business moves all in one place. * PRISA appoints Dr Caroline Azionya as ...
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From boardrooms to market stalls
This year marks two significant milestones in my professional journey: Reputation Matters turns 21, while Re.Bag.Re.Use celebrates its fifth anniversary. ...
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Turning crisis into a super campaign: Lessons from KitKat
Turn crises into content opportunities: Reframe low-risk disruptions as compelling stories that drive attention and conversation. Make audiences participants: Interactive ...
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FIFA World Cup is a global cultural exchange. How will that work in Trump’s America?
The World Cup drives global cultural exchangeThe 2026 tournament will connect millions through shared fan experiences, travel and international interaction ...
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