Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: connected TV
eMedia expands into FAST streaming with Openview Stream
eMedia has expanded its digital entertainment business with the launch of Openview Stream, which it says is Africa's first independent ...
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The World Cup audience goes beyond the broadcast
2026 FIFA World Cup offers multi-screen marketing opportunities Social media and creator-led coverage are reshaping football fandom Streaming and digital ...
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Five steps to run your CTV campaign in Africa
CTV is not just streaming TV, it is a multi-platform ecosystem blending television-scale storytelling with digital precision, measurement and targeting. ...
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CTV delivers 30% more ROI, yet remains undervalued in media planning
Follow ROI, not legacy allocation Redefine channel taxonomy for smarter optimisation Optimise for long-term value, not short-term metrics Align spend ...
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The TV vs digital debate is over. Digital won
Connected TV is rapidly closing the gap with Linear TV Digital video now drives long-term brand growth Single ad exposure ...
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