With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering 60% listen to podcasts, and 21% do it every single week. Read more
Thirty-seven percent of South Africans saying they are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more
This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context of the global pandemic and national lockdown. Read more
Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa, some multinationals remain blindsided by industry h... Read more
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
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