South Africans gaming loyalty programmes to survive a tough economy
Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South ...
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Tag: consumer research
South Africa’s consumer class is back on the road
Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying ...
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Your consumer isn’t who you think they are right now
Optimise for context, not category Feed AI the “why,” not just the “what” Design for multiple versions of the same ...
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South Africa’s consumer class is all in on AI
AI-driven tools have been evolving for decades, but when ChatGPT was released to the public on 30 November 2022, it ...
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South Africans care deeply about how they present themselves on social media
Social media has become a core space where identity is built, displayed and negotiated, with 74% of South Africans saying ...
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Human creativity, craft and imperfection matter more than what machines generate
Marketing insight agency Human8, has released its 2026 'What Matters' trend report. Building on six years of exploring what matters ...
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