Tag: consumer research

According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due ...

The question is: what has been the effect of Covid-19 on the traditional eyeball and eardrum giants of print, radio ...

As with every other aspect of life, the pandemic has changed how and when we shop, as well as where ...

With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...

Innovation approaches and analytical thinking are key in maintaining research integrity. Many of us are grappling with the question of ...

Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives ...