Load shedding: How consumers continue to count the cost
Consumers’ expectations for the future of load shedding are pessimistic, with 58% believing that it will get worse over the ...
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Tag: consumer research
Food, fuel and power cuts keep South Africa’s middle class awake at night
While it’s been a year free from pandemic disruption, 2022 hasn’t really delivered any relief from worries and stresses, but ...
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One in two women are upskilling themselves to create better job opportunities
It is interesting that about one in two women are intending to upskill themselves so that they will have better ...
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Does your brand have its own distinctive customer experience DNA?
The ONLY way to truly differentiate is through your customers’ experience of your brand and offering – done well, it ...
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Online panels: still a valuable marketing tool?
From the beginning, online panels have offered many significant advantages over more traditional market research panels – the most notable ...
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If you could only keep one loyalty programme, which one would it be?
Pulling out a loyalty card at checkout has become a way of life for South African shoppers, but thanks to ...
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