Tag: consumer research

With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering ...

Thirty-seven percent of South Africans saying they are shopping more online, according to a recent Nielsen syndicated study on the ...

This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context ...

Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa, ...

Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...

To maximise the impact of research and data investments, it is just as important to know how to use them ...