Trust key to converting online browsers into buyers, study finds
South Africa’s online retail conversion gap remains significant: 79.1% of adults browse online, but only 34.2% buy goods online.] Customer ...
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Tag: consumer trust
Dentsu Africa Pulse: The easy part is over
A bi-weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa’s ...
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Why your brand’s credibility is now more valuable than a pretty website
South Africa has entered a trust economy, where credibility influences purchasing decisions more than polished branding alone. A 2024 PwC ...
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Should brands stay neutral in our divided world?
Brand neutrality is now a strategic decision, balancing the risks of speaking out against staying silent. Authenticity matters more than ...
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More marketers to pull back on X ad spend than ever before
YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...
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Rising reader revenues reinforce need for trusted, quality content
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing ...
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