The catalysts of change in the global luxury market
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop.
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Tag: consumers
For SA’s middle class Covid-19 is not the worst stressor
When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ...
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An update on the attention economy
In a world saturated with content, we need to make sure that our message (big or small) draws the consumer ...
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The all-in-one brand data survey is here, third quarter just released
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research ...
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Waiting on the world to change
To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits and expectations in light of the ...
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Consumer and mobility insight continue fuelling investment in outdoor
JCDecaux, the number one media owner in Africa, invests heavily in the latest research and audience technologies to support our ...
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