Organisations and brands providing services and products to consumers have to ensure that they have social media departments and digital agencies in place that are nimble and able to address... Read more
Looking ahead, the prognosis for ad spend in West Africa is bright, as adjudged by many credible analysts and professionals. Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to mind as an inspiration to be shared. A man came across a construction site where t... Read more
Artificial intelligence, virtual reality, and voice are some of the key tech trends that will shift the media industry in the near future. Read more
[COMMENT] I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the con... Read more
