Tag: consumers

Rugby leads South African sports viewership, ahead of soccer and cricket among the consumer class. Greater inclusivity and the “Siya ...

CX strategy should prioritise human relationships and customer emotions, not technology stacks. Customers remember empathy, understanding and problem-solving, not the ...

Consumers don’t hate AI-generated ads. They hate bad ads that feel artificial, over-polished and emotionally disconnected. The real mistake brands ...

If you want to understand where culture is heading, follow the light, literally.   This April, LUMENOCITY transformed Cape Town’s Company’s ...

We are entering what can only be described as an attention recession, driven by an oversupply of content produced and ...

South Africa’s consumer goods and services sector is entering a defining stretch. Years of economic pressure, digital acceleration and shifting ...