The digital economy has been getting a lot of attention, with increasingly strong headlines offering apocalyptic as well as breathtakingly exciting scenarios. Read more
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year. Read more
Single minded focus is key in an economy that is struggling and brands that are fighting to be part of the consideration set. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do. Read more
