The importance of a mobile presence for your brand and interactions with customers on mobile internet has never been more important. This is highlighted by Zenith’s latest Media Consumption... Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness to talk about the tough issues. We need to balance collegiality with challenge, even if... Read more
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
Publicis Machine has been making headlines this year, winning accounts, appointing a new managing director and creating innovative campaigns. Read more
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power. Read more
