The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails. I am in my element now that we are starting to get a steady flow of... Read more
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continue... Read more
Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing is ad-free... for now. Read more
Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop... Read more
GeoPoll’s study found that the internet (social media and other websites) and TV are the most consumed media channels by respondents in this study. Read more
Innovation approaches and analytical thinking are key in maintaining research integrity. Many of us are grappling with the question of what is happening with research in these uncertain time... Read more
