We need a grounded ad industry. Advertising means too much to the world. It can be a truly noble industry. But we will have a hard time finding and truly living that nobility if we can’t fin... Read more
Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. Read more
more brands to create and communicate value in new ways. Read more
Eighteen months of data, building trendable data and new observations in consumer behaviour have emerged from the Marketing Research Foundation’s latest Marketing All Product Survey (M... Read more
The media landscape is also under immense pressure and disruption at the moment. Read more
With over one billion people coming to the platform, TikTok has proven its worth as a platform for the masses. It has however, tapped into multi-cultural niches, resulting in the development... Read more
