This is a unique moment in time because brands are becoming more than a voice for profit. They are becoming a megaphone for their customers. More importantly, people are listening. Read more
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the cust... Read more
Given the sheer scale of the COVID-19 pandemic and the potential devastating impact of human life and economies on the African continent, it is time for brands to step up and practice what t... Read more
