This article is a chance to share my personal view, writing from the perspective of someone who lost two friends and personally experienced a rough three weeks due to Covid-19. Read more
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed the first phase of the survey. Read more
TikTok is very different from anything that’s gone before and if brands want to benefit from it, brand owners and managers must start making serious marketing decisions on how to take advant... Read more
A high 76% of moms involved in the ViacomCBS study said that they often leverage their kids’ tech skills to research brand information and their kids play a massive part in the products that... Read more
As the Covid-19 lockdown continues, albeit on level 2, consumers are forced to navigate an evolving reality and the range of emotions that it creates. Read more
Of all the politically correct stupidity in this country, one of the most irritating is that last line on most radio ads: ‘Terms and conditions apply’. Now it’s become even worse because all... Read more
