Tag: consumers

I read a bunch of posts last week that were shocked by the progress of ads in ChatGPT and other ...

Every year, as the Easter break approaches, marketing calendars fill up with promotions and media plans. Budgets are deployed, campaigns ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

Two in three South Africans plan to travel over the holiday period, mostly within the country. The majority have been ...

As retailers in South Africa prepare for what they hope will be an end-of-year boom, it’s worth asking the question: ...

Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin’s strategy ...