When you click on an ad in sales season, retailers get to harvest your data
Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each for advertising ...
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Tag: consumers
The scam economy: 57% of South Africans targeted in just 12 months
South Africa is battling a relentless and rapidly evolving criminal threat: scamming. Far from being a niche problem, this sophisticated ...
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How connected TV is turning viewers into buyers
Not long ago, watching television was a shared ritual: families gathered around the same screen, tuning in to the daily ...
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From rhetoric to relevance: Extended retail’s new rules for customer loyalty
The 2025 ASK AFRICA Orange Index reveals that in a fatigued yet resilient economy, empathy, efficiency and fairness are driving ...
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Africa: The most colourful canvas in global marketing
Africa is a growth market for the future of experiential commerce. The continent’s cultural vibrancy, youthful demographics and rapid digital ...
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The AI paradox: How we crave its power while fearing its perils
In an era defined by rapid technological advancement, the integration of Artificial Intelligence (AI) into daily life is transforming how ...
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