Authenticity in advertising: Oxymoron or business imperative?
Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns ...
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Tag: consumers
Do middle class South Africans care about the climate crisis?
Let’s face it: life in South Africa is hard and there are a lot of things we have to worry ...
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GeoPoll Report: Consumer brand perceptions in South Africa
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due ...
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How to spot a creative content opportunity, promote brand relevance and drive change
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...
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Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Hello, is there anybody out there?
It’s almost instinctive to latch onto phrases like ‘changed forever’ and ‘never be the same’, but for those of us ...
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