Media. It’s such a dirty word
Maligned and mistrusted, yet bigger and broader than one all-encompassing term, there’s room for growth in all sectors of the ...
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Tag: content
Does anyone know what content is any more?
What is content anyway? Well, other than being the most overtraded word in marketing history, it also appears to mean ...
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In a tangled web of wires, a heartbeat still throbs
We content and marketing folk, we strut our stuff with borrowed lexicons. Human echo chambers of recycled expertise. With borrowed ...
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What to consider when connecting to South African consumers in 2024
Merriam-Webster chose 'authentic' as its word of the year for 2023, based on a major rise in searches for the ...
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‘Single-minded’ digital first approach for TASTE magazine
The 190th issue of Woolworth TASTE, in July/August 2024, will be the last bi-monthly print magazine to be published by ...
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The content conundrum: Cool vs connection
In today's digital world, brands are constantly scrambling to create 'shareable' content. But what happens when the chase for virality ...
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