or LinkedIn, more than any other social channel, it’s vital that we put a lot of conscious thought into what content we share with its 774 million users (an estimated eight million of these... Read more
Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted community of active users who influence future messag... Read more
After 21 years of serving South Africa with free journalism, News24, the country’s leading journalism group, realised it could no longer sustain itself on advertising revenue alone and decid... Read more
Leading with empathy and genuinely understanding our audience’s needs helped us build better relationships. During a crisis like we have just experienced, it’s a lot easier to develop sincer... Read more
While media in Africa generally continues to battle with a shrinking advertising pool, increasing competition and state-owned media having to be bailed out with increasing regularity, there... Read more
Editorial and content production now make up a third of news organisations’ costs, according to WAN-IFRA’s recently published World Press Trends Outlook report. Read more
