Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen to radio regularly at least once a week. Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
The freelance economy continues to grow in South African media, as tough economic conditions force more temporary appointments. Read more
There was a huge number of conversations on social media around the ANC's December elective conference. Here are in-depth insights into what was being said. Read more
The first week of the New Year is always a good moment to look back at the year behind and think about the one ahead. The Messenger team’s mission is to make Messenger the best place t... Read more
When I first became involved with social media seven years ago, I was lost. I knew I needed to be there, though, because something significant was happening in the world of marketing. Amanda... Read more
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