Connecting to the youth as consumers of the now – and the future
While many of the Mondeléz International brands have been in the market for decades and have gained a loyal following, ...
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Tag: conversations
Relief from curated content
User generated content (UGC) has enormous marketing potential for your brand. Here’s how to lean into this resource as an ...
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Black Friday & Cyber Monday at a glance
Meltwater has analysed conversations and trends around Black Friday and Cyber Monday. From brands to provinces, keywords to hashtags, this ...
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In the here and now: Why radio is key in the media mix
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
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Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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Effective project management systems crucial for agency efficiency in gig economy
The freelance economy continues to grow in South African media, as tough economic conditions force more temporary appointments.
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