The impact of Google’s cookie u-turn
In what has caused a seismic wave in the global advertising industry in the last two weeks, Google announced on ...
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Tag: cookie
The Media magazine: What agencies need to know
What agencies need to know. That was loosely our thinking around this issue of The Media magazine. Agencies need to ...
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Connect with customers: Sell your story, not your product
The looming ‘cookie apocalypse’ or ‘death of the third-party cookie’, as announced by Google, has business and marketing experts buzzing.
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Does the demise of the cookie resurrect media-mix modelling?
Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world.
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