Cultural bonds: South African brands as extensions of our identity
Amid South Africa's lively September heritage celebrations, in a world where brands reflect our identity, nurturing emotional bonds, resilience in ...
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Tag: copywriter
Striking the digital touchpoint
When I had completed my degree I felt extremely lost; I knew I wanted to be a creative, I just ...
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Briefly… FCB copywriter to walk from Jozi to Cape Town to buy wheelchairs
A senior copywriter at FCB Joburg has launched the #30days30wheelchairs initiative and will walk from Johannesburg to Cape Town in ...
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Designing the advertising team for a new age
The growing complexity of the consumer landscape and the media environment means that the traditional creative team of art director ...
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