Coronavirus | The Media Online

Radio after lockdown

Posted By: John Wallson: April 28, 2020In: Radio

The evidence is overwhelming. Radio listening is up significantly, everywhere. What do brands and radio stations need to do to take advantage of this as lockdown eases? Read more

When the world hits ‘pause’

Posted By: Ana Carrapichanoon: April 24, 2020In: Mediology Press Office

[PRESS OFFICE] So, what does a world during and post-COVID look? There are two key aspects at play for marketers in this new normal. Should brands continue to communicate and if so, where? Read more

Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell

Posted By: Kelly Choongon: April 20, 2020In: Advertising

Major brands such as Coca-Cola, Audi and McDonald’s have reinforced medical advice of social distancing through advertising. Guinness advertised unity and hope. Read more

PAMS 2019 reveals a number of firsts for South Africa’s media research industry

Posted By: TMO Reporteron: April 17, 2020In: Research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more

JCDecaux teams up with government to fight COVID-19

Posted By: TMO Reporteron: April 17, 2020In: JCDecaux Press Office, Out of Home

JCDecaux is providing unsold inventory to the health dept and GCIS, but needs sponsors to help with production and flighting costs. Read more

OOH, that hurts!

Posted By: Alasdair Mulleron: April 14, 2020In: Out of Home

While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more