In response to the current national crisis, JCDecaux has engaged with the DOH and the GCIS to assist them with their communication goals to help fight the spread of the virus.
In an email to The Media Online, the out of home company said it was providing the health and communications departments with unsold inventory across multiple formats, and would forego the media rental costs.
However, it does need assistance from sponsors to help cover the costs of production and flighting.
“Ideally, we’d like to focus on lower income areas where immune systems may be more compromised, and where social media has lower penetration,” JCDecaux said. “But communication needs to happen across the spectrum and we will gladly engage with clients to see how they can assist.”
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