History shows us that companies typically opt to go dark during times of crisis to avoid positioning the brand negatively. However, this approach does more damage than good. Read more
When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for every... Read more
Movies are a massive value creator. Global box office revenues totalled $42 billion last year – an all-time high – contributing almost one-third of the estimated $136 billion in the value of... Read more
I know that my colleagues and I are lucky to be able to carry out our core business and keep our jobs and our salaries. Even as we acknowledge our privilege, we mustn’t ignore that we’ve sti... Read more
Now is the time to allow the designer to expand. This is important since the product of their labour is what creative agencies sell... Read more
What do you do first thing in the morning and/or last thing in the day? Are you a 'doomscroller'? Doomscrolling is not healthy, so my recommendation is that we all collectively get off our p... Read more
