What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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Tag: Covid-19
Managing marketing and agency ecosystems in a post-Covid world
The Independent Agency Search & Selection Company (IAS) occupies a unique and privileged position at the heart of the marketing ...
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Media entrepreneur: Hustling with relentless grit and a wicked sense of humour
After the "blip" that was the Covid-19 pandemic, Cindy Laufs set a revenue growth target of 20%. It was a ...
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Tabloid newspapers are seen as sensationalist – but Daily Sun flipped that script during Covid-19
Contrary to what might have been expected by its critics, we found that the Daily Sun's coverage was contextually relevant ...
Read moreRadio makes a world of difference to Africa
On the African continent, radio has told the heroic struggles and titanic success stories, of nations, of leaders and of ...
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Shifting gears and making the leap
Media agencies have had to wrestle with a huge amount of disruption, but the ones who’ve done so successfully are ...
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