sponsorship | The Media Online

Advertising lessons from the ANC, Apartheid, the Nazis and Trump

Posted By: Chris Moerdykon: June 04, 2020In: Advertising

Throughout history, despotic leaders have tried to maintain social equanimity by banning all sorts of things from public gatherings to books, liquor, movies and in the case of the early days... Read more

JCDecaux teams up with government to fight COVID-19

Posted By: TMO Reporteron: April 17, 2020In: Out of Home

JCDecaux is providing unsold inventory to the health dept and GCIS, but needs sponsors to help with production and flighting costs. Read more

DStv: The platform for great content

Posted By: TMO Adson: April 17, 2020In: Partner Content

[PARTNER CONTENT] DStv has grown its daytime audiences, while maintaining (and in some instances, growing) its prime-time viewership. Read more

Why the fall-out from postponing the Olympics may not be as bad as we think

Posted By: Jack Andersonon: March 25, 2020In: News

The IOC has been sharply criticised for its recalcitrance in not postponing the games sooner. Some have suggested its brand has suffered as a result. Read more

Event and sport sponsorship creates brand awareness

Posted By: TMO Adson: October 15, 2019In: Partner Content, Television

[CYBERTORIAL] Betway is at the forefront of sports sponsorship in Africa. It has sponsorship deals with many African and European football and sports clubs. Read more

RWC: Third time lucky? 3回目のラッキー

Posted By: Maggie Prontoon: October 02, 2019In: Media agency

Television remains the most efficient platform for sponsors to reach and engage with rugby fans. According to caytoo, 75% of RWC 2019 sponsors are finance, telecom and travel brands. Read more