sponsorship | The Media Online

Reality TV in SA: The tribe has spoken

Posted By: Britta Reidon: October 22, 2020In: Television

Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more

I say ‘sponsorship’ and you say?

Posted By: TMO Contributoron: October 21, 2020In: Media agency

Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. But... Read more

MediaHeads 360 announces new television content integration opportunity

Posted By: TMO Adson: August 19, 2020In: MediaHeads

[PRESS RELEASE] One of the biggest TV shows in history is coming to SABC 1 in January 2021, owned and produced by Known Associates Entertainment and in partnership with MediaHeads 360. Read more

#ToyotaEsportsChallenge kicks into action

Posted By: TMO Reporteron: August 05, 2020In: Agencies

An activation conceptualised and implemented by Toyota's newly appointed activation and sponsorship agency, Brand Inc, has revealed great ROI. Read more

SuperSport launches new channel line-up to give your favourite sport a home of its own

Posted By: TMO Adson: August 04, 2020In: Partner Content, Television

[PARTNER CONTENT] SuperSport is dropping the channel numbering system it has used for years in favour of a thematic offering around individual sports. Read more

Advertising lessons from the ANC, Apartheid, the Nazis and Trump

Posted By: Chris Moerdykon: June 04, 2020In: Advertising

Throughout history, despotic leaders have tried to maintain social equanimity by banning all sorts of things from public gatherings to books, liquor, movies and in the case of the early days... Read more