The IOC has been sharply criticised for its recalcitrance in not postponing the games sooner. Some have suggested its brand has suffered as a result. Read more
[CYBERTORIAL] Betway is at the forefront of sports sponsorship in Africa. It has sponsorship deals with many African and European football and sports clubs. Read more
Television remains the most efficient platform for sponsors to reach and engage with rugby fans. According to caytoo, 75% of RWC 2019 sponsors are finance, telecom and travel brands. Read more
All the content we are serving forces us to be deliberate about the ‘environment’ in which we serve it, whether it’s on the first, second, third or fourth screens. Read more
In recognition of the ongoing need to continuously upskill and keep pace with significant changes in the media industry, Meta Media and the IMM Graduate School is awarding online short cours... Read more
Frankly, proposing an increase in licence fees is nothing more than grabbing at straws in an environment devoid of strategic thinking. Read more
