Tag: CPM

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...

While some say online is the easiest platform to measure, others are adamant that more needs to be done to ...

The (online) media world is changing fast – really fast. Blink and you might miss it. We are living in ...

Much has been written and said about effective digital advertising. There are three practical improvements, however, that every agency and ...

Take a good look at the media landscape and publishing as it stands. Take note of the big print titles ...

Agencies and publishers are showing more interest in programmatic ad buying and selling based on positive results from early adopters ...