Why creative risk-taking is essential for advertising success
In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South ...
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Tag: creative advertising
Why the storyboard is making a comeback in the AI era
AI-driven visual workflows are already reducing post-production time by up to 30% globally. That’s impressive, but it misses the bigger ...
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Advertising: Are we still brave and crazy?
The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured ...
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When everyone can create anything, what decides what gets created?
Imagine a brand launched this year. Call it Aura. Aura sells premium skincare. Its founder knows the playbook cold. She's ...
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Our symbiotic relationship with AI in the creative and marketing fields
Times are more interesting than ever with artificial intelligence becoming increasingly intertwined in our everyday lives. When ChatGPT made its ...
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Making meaningful moves in telecom advertising
Telco ads are best placed to highlight modern interactions and the spirit of connectivity – and MTN’s Cheeseboy shows how ...
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