Thinking outside the creative paradigm
In 2010 the International IBM CEO survey came out with a surprise finding;it found creativity was the number one characteristic that ...
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Tag: creative
Creative and for a good cause
Ad campaigns for NGOs and charities are cleaning up at creativity awards. Cause-based advertising is winning a disproportionate number of ...
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Mass media advertising at a crossroads
South Africa's advertising industry is not so much at a crossroads right now but rather one of those chaotic, multi-lane ...
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Redefining the OOH creative
The mantra of our industry is the fact that the media environment has become extremely cluttered and that brands are ...
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Absolute and relative innovation: key to a brand’s future?
“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) ...
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Outdoor creative through the eyes of a media guy
Around the corner from my house is a petrol station. Outside on the pavement is a big black board. Every ...
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