Tag: creative

South Africa's advertising industry is not so much at a crossroads right now but rather one of those chaotic, multi-lane ...

The mantra of our industry is the fact that the media environment has become extremely cluttered and that brands are ...

“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) ...

Around the corner from my house is a petrol station. Outside on the pavement is a big black board. Every ...

When will creative catch up to targeting?  Is it even possible for that to happen? The answer is (most likely) yes. By ...