The hidden cost of dull, bland and boring advertising
Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle ...
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Tag: creative
WATCH: A powerful tribute to the class of 1976
“Ultimately, if we’re going to be a brand that makes an impact on society, telling these types of stories is ...
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How to elevate AI collaborations
An executive creative director went through the trial-and-error process to find prompts that work in the advertising context. As everyone ...
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Considering the ‘how’ and the ‘what’ of modern advertising
Towards the end of 2023 I started to reflect on the year that had been. Over and above the archetypical ...
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The futures less travelled
Drawing on the collective research and insights of strategists, futurists and innovators from across its global network, Dentsu Creative’s 2024 ...
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Lindokuhle Sobekwa’s powerful personal journey as a photographer in South Africa
Lindokuhle Sobekwa has been awarded South Africa’s 2023 FNB Art Prize. He becomes the first artist using documentary photography as ...
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