creative | The Media Online

Media entrepreneur: ‘Do it with heart, be brave and be true to yourself’

Posted By: TMO Reporteron: November 12, 2020In: Events

In the latest of our ongoing media entrepreneur series, we highlight the work of Kelly McGillivray, managing director and squadron leader of theSQUAD Creative Events. Read more

Remuneration of agencies in an age when low-cost tactical ideas can land the biggest ROI

Posted By: Angelika Kempeon: October 09, 2020In: Advertising

A rapid-fire tactical Kreepy Krauly campaign launched in response to the Netflix hit, My Octopus Teacher, is a perfect example of how a small budget can deliver results. Read more

Legendary ad man Brian Searle-Tripp has died

Posted By: TMO Reporteron: October 06, 2020In: News

Brian Searle-Tripp, one of the local advertising industry's creative greats, has passed away in Cape Town at the age of 80. Read more

It’s business unusual in ad world

Posted By: Jabulani Sigegeon: July 01, 2020In: Advertising

While the ad industry has been turbulent over the past year, one of the key things it needs to address is reforming its own kingdom. [And that’s on top of the Covid-19 pandemic.] A... Read more

Three cheers as Hoorah Group Holdings acquires 2AM Agency

Posted By: TMO Reporteron: January 30, 2020In: News

The Hoorah Group has bought Cape Town through-the-line agency, 2AM. Read more

Strategy, talent and integration: Scopen Africa defines the missing links in client/agency relationships

Posted By: Lucinda Jordaanon: November 27, 2019In: Agencies

There’s no disputing the quality of advertising in South Africa; our showing at Cannes proved that we have the cajones to take on multinationals and win. Read more