South Africa’s advertising industry is not so much at a crossroads right now but rather one of those chaotic, multi-lane motorway interchanges that look like spaghetti gone mad. There... Read more
The mantra of our industry is the fact that the media environment has become extremely cluttered and that brands are required to rise above this if they wish to be recognised. Continuously,... Read more
“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) question a planner I used to work with once posed and it really stuck w... Read more
Around the corner from my house is a petrol station. Outside on the pavement is a big black board. Every week the owner writes a cute little saying or phrase on it. I love it. It puts a smil... Read more
When will creative catch up to targeting? Is it even possible for that to happen? The answer is (most likely) yes. By Cory Treffiletti. The targeting side of the business has become exponen... Read more
