The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather
Tractor Outdoor recently partnered with Vaseline to launch an exciting new campaign using dynamic DOOH to serve relevant creative to ...
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Tag: creative
2021 agency interns: Put yourself out there!
Agencies need to be intentional when it comes to their hiring strategies and transformation. There are many advantages in having ...
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The power of creative to Shout 4 Good
For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful ...
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Media entrepreneur: ‘Do it with heart, be brave and be true to yourself’
In the latest of our ongoing media entrepreneur series, we highlight the work of Kelly McGillivray, managing director and squadron ...
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Remuneration of agencies in an age when low-cost tactical ideas can land the biggest ROI
A rapid-fire tactical Kreepy Krauly campaign launched in response to the Netflix hit, My Octopus Teacher, is a perfect example ...
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Legendary ad man Brian Searle-Tripp has died
Brian Searle-Tripp, one of the local advertising industry's creative greats, has passed away in Cape Town at the age of ...
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