“What is more interactive: a colouring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) question a planner I used to work with once posed and it really stuck w... Read more
Around the corner from my house is a petrol station. Outside on the pavement is a big black board. Every week the owner writes a cute little saying or phrase on it. I love it. It puts a smil... Read more
When will creative catch up to targeting? Is it even possible for that to happen? The answer is (most likely) yes. By Cory Treffiletti. The targeting side of the business has become exponen... Read more
