Future agency stars: A passion for strategy and big dreams
Halfway through the Sum of 21 Academy programme, Mpho Qhomane sees the agency world through a youngster’s eyes, with passion ...
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Tag: creative
Is it too early to predict 2019?
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for ...
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Hot topics: Digital disruption, influencer marketing and creativity with purpose
The world of business is rapidly changing, with tech being a major disrupter, and brands that don’t keep up will ...
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The Awards Wrap: Every winner from the Loeries
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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No surprise, content is king! But don’t only blame media when your advertising campaign fails
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...
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