Joe Public was the big winner, of the lengthy, vigorous search aimed at meeting Nedbank’s business objectives. The award-winning brand and communication group retained the banking group’s through-the-line account.
Levergy Marketing Agency was appointed to Nedbank’s sponsorship account while Digitas Liquorice will manage the bank’s digital creative account.
“The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted digital strategies, remaining mindful of the current competitive landscape in the financial sector,” explains Khensani Nobanda, group executive for Nedbank Group Marketing and Corporate Affairs, who believes these appointments will help drive the bank’s aspirations.
In a statement, the bank added, “all the appointed agencies have strong BBBEE credentials and their diversity aligns to Nedbank’s procurement strategy. Furthermore, the partners have proven to have the correct culture fit to meet the business objectives.”
At the heart of Nedbank’s recent brand re-positioning lies the banks purpose; to use its financial expertise for good by helping clients and communities to see money differently and give them the tools with which to manage it.
The agency appointments form part of this journey aimed at driving the business strategy, meeting the goals of the organisation and authentically living the brand’s purpose.
“We look forward to a fruitful partnership with the selected agencies as we strive to tell the Nedbank story by tapping into the talents of our diverse new partners,” concludes Nobanda.