What clients want from agencies in 2026 (and what they won’t pay for)
Shift from output to impact End of the supplier model Accountability is non-negotiable Elimination of inefficiency Survival depends on evolution ...
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Tag: agencies
OpenAI’s four-day work week idea misses the real AI challenge
OpenAI’s recent suggestion that companies could move to a four-day work week, while paying employees for five, has predictably sparked ...
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Beware the bargain agency trap
Cheap doesn't equal value You’re Investing in outcomes, not outputs Capability and depth matter Hidden costs add up quickly Evaluate ...
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A line in the sand
The SCOPEN Africa Decade Awards held in Johannesburg on 24 February 2026 were meant to be a celebration - and ...
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2026: the year (we think) AI will really come into its own
It’s fair to argue that for the past few years, artificial intelligence has largely been in an experimental phase. But ...
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Inside Africa: Finding the right partners for growth
Africa isn't one market. It's 53 countries, over a thousand languages and a tangle of cultures, regulations and consumer realities. ...
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