A different perspective on measurement for the non-analytical mind
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing ...
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Tag: CRM
A different view of the customer lifecycle
The customer lifecycle is almost as hot a buzzword as “big data” - but what exactly is a customer lifecycle? ...
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It’s a question of…drowning in data, or mining it
Data, data and more data. It's everywhere. Sourced from a range of customer databases and touch points. Embedded in daily ...
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Facebook and CRM: it’s about mining the motherlode
A new suite of solutions allows marketers to tap into the world’s biggest CRM database, find potential customers and offer ...
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Social@Ogilvy heralds a new era of social media practice
Ogilvy South Africa is launching Social@Ogilvy today, a worldwide practice that will connect all of the agency’s social media experts ...
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Social media: the future of customer service?
Over the past 50 years, customer service has played an increasingly important role in the success of both B2B and ...
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