Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Read more
The customer lifecycle is almost as hot a buzzword as “big data” – but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? Most marketers build thei... Read more
Data, data and more data. It’s everywhere. Sourced from a range of customer databases and touch points. Embedded in daily operations from customer relationship management, email and we... Read more
A new suite of solutions allows marketers to tap into the world’s biggest CRM database, find potential customers and offer them exactly what they want to buy. Described as a “revolution” in... Read more
Ogilvy South Africa is launching Social@Ogilvy today, a worldwide practice that will connect all of the agency’s social media experts to deliver solutions across all areas of business. “Now,... Read more
Over the past 50 years, customer service has played an increasingly important role in the success of both B2B and B2C businesses. This development has driven the growth of call centres and h... Read more
