Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates th... Read more
Those in the digital advertising game know that the backbone of their business is managed by the advertising operations team. Not only does the integral ‘ad ops’ team manage and support the... Read more
In the world of online the click through rate (CTR) is undoubtably the more tangible measurement of success, and until recently, was the measurement metric of choice for most marketers. But... Read more
How exactly do you measure whether your online advertising is working? Nikki Cockcroft clarifies the truth behind the debate. The measurement of online advertising is a contentious issue for... Read more
In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click on it. Objective met? Unlikely. Online media planner, Mich... Read more
