Google’s new algorithm may be called Fred: Here’s what you need to know
Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and ...
Read more
Tag: CTR
Smooth operators in the ad ops world
Those in the digital advertising game know that the backbone of their business is managed by the advertising operations team. ...
Read more
The power of online brand awareness
In the world of online the click through rate (CTR) is undoubtably the more tangible measurement of success, and until ...
Read more
Time to start measuring the real results of online advertising
How exactly do you measure whether your online advertising is working? Nikki Cockcroft clarifies the truth behind the debate. The ...
Read more
What determines a successful online media campaign?
In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click ...
Read more
