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Home Tag CTV advertising

Tag: CTV advertising

Advertising

Linear TV resilience frustrates digital ad platforms

by Dave Morgan

September 16, 2026

About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains ...

Broadcasting

The new front page of TV: Where the viewing journey begins

by Adiela Dramat

August 25, 2026

The connected TV home screen has become premium advertising space, reaching viewers before they choose a streaming app, live sport ...

Broadcasting

The World Cup audience goes beyond the broadcast

by Leslie Adams

June 23, 2026

2026 FIFA World Cup offers multi-screen marketing opportunities Social media and creator-led coverage are reshaping football fandom Streaming and digital ...

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Tag: CTV advertising

Linear TV resilience frustrates digital ad platforms

The new front page of TV: Where the viewing journey begins

The World Cup audience goes beyond the broadcast

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Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

Judging under way for 2026 Telkom Radio Awards as MyStation voting enters final stretch

Entries open for the 2026 Telkom Radio Awards

Invisible puts South African talent and stories on the international stage

Seven days on social media: Water, water everywhere (with video)

Marketing budgets face tougher value-for-money test in 2027

AGENCY SCOPE 2027/28 targets 825 interviews as study expands in South Africa

All the Effies winners: Women for Change and Edelman South Africa win Grand Effie (with video)

AGENCY SCOPE 2027/28 targets 825 interviews as study expands in South Africa

Seven days on social media: Water, water everywhere (with video)

Marketing budgets face tougher value-for-money test in 2027

All the Effies winners: Women for Change and Edelman South Africa win Grand Effie (with video)

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AGENCY SCOPE 2027/28 targets 825 interviews as study expands in South Africa

Seven days on social media: Water, water everywhere (with video)

Marketing budgets face tougher value-for-money test in 2027

All the Effies winners: Women for Change and Edelman South Africa win Grand Effie (with video)

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