Tag: Ctv

However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit ...

According to eMarketer research 83% of internet users in South Africa watch broadcast TV, and 81% of the same audience watch SVOD ...

In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when ...

The video ad world will change more in the next three years than it has in the past 60.

Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...

The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to ...