Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: Ctv
eMedia expands into FAST streaming with Openview Stream
eMedia has expanded its digital entertainment business with the launch of Openview Stream, which it says is Africa's first independent ...
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The World Cup audience goes beyond the broadcast
2026 FIFA World Cup offers multi-screen marketing opportunities Social media and creator-led coverage are reshaping football fandom Streaming and digital ...
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Five steps to run your CTV campaign in Africa
CTV is not just streaming TV, it is a multi-platform ecosystem blending television-scale storytelling with digital precision, measurement and targeting. ...
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CTV delivers 30% more ROI, yet remains undervalued in media planning
Follow ROI, not legacy allocation Redefine channel taxonomy for smarter optimisation Optimise for long-term value, not short-term metrics Align spend ...
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We need a ‘frequency currency’ for premium video
Eliminate wasted ad spend Fix the frequency problem Break down platform silos Improve viewer experience (and brand perception) Enable a ...
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