Let’s not overthink it: CTV is just TV
Connected TV isn’t new. It’s simply the next step in how we watch television. For media planners, that means unlocking ...
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Tag: Ctv
CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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Wieser is right: CTV is a tiny fraction of ads viewed on TV
Noted Wall Street analyst and media research guru Brian Wieser of Madison & Wall just released a bombshell report on ...
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TV advertising just got smarter
For decades, TV ruled the living room. It was where families gathered for the 8pm Sunday night movie, rushed home ...
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It’s hotting up: 2025 streaming trends
The latest report from global analyst and advisory firm Omdia has set the internet ablaze with its 2025 Trends to ...
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Connected television … next
The fast pace of growth in connected TV (CTV) advertising is roiling the world of advertising as it begins to ...
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