However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit in the gaps in today’s TV ad measurement. Content versus ad ratings should b... Read more
According to eMarketer research 83% of internet users in South Africa watch broadcast TV, and 81% of the same audience watch SVOD (Subscription Video On Demand) such as Netflix. Read more
In this world, no advertisers with any kind of breadth and scale in their consumer offering, should be channel-first when they can build video campaigns across TV, streaming and embedded dig... Read more
The video ad world will change more in the next three years than it has in the past 60. Read more
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to retool. Read more
