Tag: Ctv

The fast pace of growth in connected TV (CTV) advertising is roiling the world of advertising as it begins to ...

There is a lot of talk in AdTech these days about user identity, and Google’s decision to leave browser cookies ...

A more pronounced threat to writers’ and actors’ livelihood today and tomorrow is from ad-tech platforms that destroy billions of ...

There is no question that we are witnessing a changing of the guard in video advertising. For decades, linear TV ...

What makes the job of marketing the most fun is identifying trends and finding new channels to adopt.

There are four big issues Netflix needs to address before we can determine whether or not an ad-supported Netflix will ...