Cultural bonds: South African brands as extensions of our identity
Amid South Africa's lively September heritage celebrations, in a world where brands reflect our identity, nurturing emotional bonds, resilience in ...
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Tag: culture
Access to emerging technologies fostesr next era in creativity, community, data privacy
People are adapting to instability by switching between four responses: fight, flight, focus and freeze, which will affect what they ...
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Cultural insight vital for true communication and preservation of heritage
Media is the voice of the country and if that voice doesn’t represent the country’s demographics, your identity is bound ...
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Represent the under-represented by championing who we truly are
If the question is, 'How do I celebrate the heritage of my target audience?' The answer is: to represent them. ...
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How brands can engage ‘culture’
As agencies we like to assure our clients of the relevance and efficacy of the creative work they’re investing in ...
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SHAREit becomes No.4 media source globally in volume and power rankings
AppsFlyer’s Performance Index 14 reveals how SHAREit is driving non-gaming global in-app purchases in Africa
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