Tag: customers

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be ...

According to STATS SA, real monthly retail trade sales reached the R60 billion mark in 2014, with an annual growth ...

Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...

Over the past 10 years, the presiding wisdom in advertising has been that marketers must put digital first. Recently this digital-centricity ...