While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. Read more
[PRESS OFFICE] As a business, you can’t afford not to be on social media – this is where your customers are. Read more
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for customers in a global landscape. At the same time, cust... Read more
With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
Customer convenience and service is core to the continued success of cinema, just as much as the blockbusters shown and the luxury experiences. Read more
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