On Black Friday and Cyber Monday specifically, Everlytic sent out 35.3 million marketing emails, some of which had a click-through rate of 24.5% (compared to the local average of 3.46%). It’... Read more
LATEST NEWS
- Battles for media freedom being won, but the war is not over
- Be social on social media: Tips for freelancers
- No blank spaces: A pivotal time for the evolution of out of home advertising
- Awards Wrap: Entry deadline extended for African Digital Media Awards, APEX Awards winners
- How to show that your brand cares
- Why email marketing is still the most effective way to build customer relationships
- The path to cutting the cord
- SABC denies job cuts and branch closures
- SA brands storming Africa
- Inside Newzroom Afrika: The talent, programming, and advertising opportunities
Copyright © 2015 The Media Online. All rights reserved. Part of Wag the Dog Publishers